地域文化要素在旅游食品包装设计中的转换与表达  

Translation and expression of regional cultural elements in tourism food packaging design

作　　者：单江东 SHAN Jiang-dong(Jiangsu College of Engineering and Technology,Nantong,Jiangsu 226007,China)

机构地区：[1]江苏工程职业技术学院,江苏南通226007

出　　处：《食品与机械》2020年第12期123-126,共4页Food and Machinery

基　　金：江苏省文化科研课题立项项目(编号:17YB35)。

摘　　要：针对当前旅游食品包装行业所表现出的主要问题,提出将地域文化要素引入旅游食品包装设计中,从学理基础、转换规程结合已有典型案例阐述了地域文化要素在旅游食品包装设计中的表达策略,最后提出了未来旅游食品包装中地域文化符号创新设计的发展方向。In view of the main problems of tourism food packaging at present,this paper points out the important values of introducing regional cultural elements into tourism food packaging design,and elaborates the expression strategies of regional cultural elements in tourism food packaging design from the perspective of theoretical bases,translation processes and existing typical cases,and finally puts forward the development direction of regional cultural symbol innovation design into tourism food packaging in the future,aiming at realizing the"win-win"between spreading regional characteristic culture and promoting the benign development of tourism food.

关 键 词：地域文化 旅游食品 包装设计 转换 表达 

分 类 号：TS206.2[轻工技术与工程—食品科学]