基于需求分析的跨境电商英语实训课程设计--以集美大学外国语学院为例  

Cross-Border E-commerce English Training Course Design Based on Needs Analysis--Targeted at School of Foreign Languages in Jimei University

作　　者：赵威[1] ZHAO Wei(School of Foreign Languages,Jimei University,Xiamen 361021,China)

机构地区：[1]集美大学外国语学院,福建厦门361021

出　　处：《集美大学学报（教育科学版）》2020年第6期82-88,共7页Journal of Jimei University：Education Science Edition

基　　金：2015年福建省教育厅项目:“基于福建自贸区跨境电商需求的电子商务英语课程改革研究”(JAS150331);厦门市教育科学“十二五”规划课题“文化合流理论视域中的电子商务英语课程改革实践研究”(14040)。

摘　　要：以Dudley-Evans和St.John的需求分析模型为指导,以学习者需求为中心,通过调查问卷,访谈等方法对数据进行收集,对特定学生群体进行大量的语言、技能学习的分析,发现学生现有的语言能力和知识水平,与社会和企业期待其所具备的知识结构与技能水平之间的差距。在此基础上进行课程设置,可以通过提升教师自身素质、建立课堂团队合作模式、课堂企业无缝对接、建立立体式知识构架和形成多元评价机制等设计跨境电子商务英语课程,满足学习者对该课程的需要。Taking Dudley-Evans and St.John s Needs Analysis Model as a guide,focusing on the needs of learners,this paper collects data through questionnaire,interviews and other methods,and then analyzes the specific students group s language learning and skill learning ability which leads to discover the gap between the students existing language ability and knowledge level and the knowledge structure and skill level expected by the society and enterprises.On this basis,curriculum design can be carried out to meet learners needs for Cross-border E-commerce English Training Course by improving teachers own quality,establishing a model of classroom teamwork,setting up a seamless connection between classrooms and enterprises,forming a three-dimensional knowledge framework and a multiple evaluation mechanism.

关 键 词：需求分析 跨境电商 电子商务英语 课程设计 

分 类 号：G420[文化科学—课程与教学论]