浅谈企业画册的意义和设计风格的定位  

On the Significance of Enterprise Picture Album and the Positioning of Design Style

作　　者：张劲[1] 

机构地区：[1]南宁职业技术学院,广西南宁530008

出　　处：《大众科技》2020年第12期157-159,共3页Popular Science & Technology

摘　　要：随着企业营销的需要和市场化的运作,很多企业已意识到对产品的单一介绍远不如增进企业与社会的亲和感,一个好的宣传能给企业增添活力增加顾客。为了稳固品牌实力和增强企业市场竞争力,企业要加快完善自身形象展示系统,其中有效的传播展示方式之一就是企业画册。企业画册的设计定位决定了画册成败与否。在设计前需要全面了解企业经营理念和产品的性质及客户的观点等,从而确定企业画册设计的风格定位;应用创意和专业的版式设计更好地展示企业的形象,从而让企业画册的设计充分体现企业的形象。所以要设计制作出好的企业画册,首要为企业画册设定合适的风格定位。With the need of enterprise marketing and the operation of marketization,,many enterprises have realized that simple introduction of products is far less than enhancing the affinity between enterprises and the society.A good publicity can add vitality to enterprises and increase customers.In order to stabilize the brand strength and enhance the market competitiveness of enterprises,enterprises need to accelerate the improvement of their own image display system,one of the effective ways of communication and display is enterprise picture album.Enterprise album design positioning determines the success or failure of the album.Before the design,we need to fully understand the enterprise's business philosophy,product nature and customer's point of view,so as to determine the style orientation of the enterprise's album design;apply creative and professional layout design to better display the image of the enterprise,so that the design of the enterprise picture album can fully reflect the image of the enterprise.Therefore,to design and make a good enterprise picture album,the first thing is to set the appropriate style positioning for the enterprise picture album.

关 键 词：企业画册的意义 设计风格 企业文化 企业形象影响力 

分 类 号：F272[经济管理—企业管理]