新冠肺炎疫情背景下高职“医药市场营销”课程在线教学效果的反思与探索  

Reflection and Discussion on the Effect of Online Teaching of the"Pharmaceutical Marketing"Course during the COVID-19 Epidemic

作　　者：舒洁倩[1] 袁娴[1] 李子行[1] SHU Jieqian;YUAN Xian;LI Zixing(不详)

机构地区：[1]广东岭南职业技术学院,广东广州510630

出　　处：《科教文汇》2021年第2期146-147,共2页Journal of Science and Education

基　　金：广东省高职教育医药卫生类专业教育教学改革项目“基于‘DQP’和‘3a云教育’双融合的高职医药市场营销课程教学研究与实践”(项目编号20171088)。

摘　　要：为了积极降低新冠肺炎疫情对教育教学的不利影响,各类学校积极响应教育部"停课不停学"的号召,大规模地开展在线教学。该文就新冠肺炎疫情防控期间,高职"医药市场营销"课程在线教学的教学效果进行总结、反思。旨在提高在线教学质量,为在线教学研究提供参考。In order to actively cope with the adverse impact of COVID-19 on education and teaching,schools at all levels and of all kinds responded to the call of the Ministry of Education to"suspend classes without ceasing classes"and carry out online teaching on a large scale.This paper summarizes and reflects on the effects of online teaching activities of the"Medical Marketing"course in higher vocational colleges during the COVID-19 epidemic.The aim is to improve the quality of online teaching and provide reference for online teaching research.

关 键 词：新冠肺炎疫情 医药市场营销 在线教学 

分 类 号：G712[文化科学—职业技术教育学]