通用竞争战略研究方法论的历史反思——一个基于博弈与约束优化建模的新研究架构  

A Historical Review for Research Methodology of Generic Competitive Strategies——A New Research Framework Based on Game-constrained Optimization Modelling

作　　者：陈圻[1] CHEN Qi(School of Economics and Management,Nanjing University of Aeronautics and Astronautics,Nanjing 210016,China)

机构地区：[1]南京航空航天大学经济与管理学院,江苏南京210016

出　　处：《运筹与管理》2021年第1期71-81,共11页Operations Research and Management Science

基　　金：国家哲学社会科学基金重点项目(11AGL001)。

摘　　要：本文从独特的方法论视角回顾了通用竞争战略实证研究的历史,首次关注了其中的Palepu战略识别假设和战略数理解析的研究,分析了制约其发展的关键方法论问题;评述了近期战略解析建模研究的突破性进展及相关实证研究的进展的新方法论涵义,发现了反传统的理论建构性研究所面临的机遇,预测了通用战略建模、Palepu战略识别假设的解析验证和相关实证研究可能成为研究前沿。最后,提出了一个跨战略管理、财务管理和博弈论-约束优化三个领域的新研究架构设想。This paper reviews the history of empirical research of generic competitive strategies from a unique perspective,and pays attention to the introduction and application of Palepu assumptions for strategy identification and strategic mathematical analysis for the first time.Then,the paper indicates the key problems of in this area.And,it also overviews the breakthrough in the analytical modeling for generic strategies and the advances of relative empirical research,finding the opportunity faced by unconventional theoretical constructive research.Furthermore,the paper forecasts that the game modeling of generic strategies,the analytical verification of Palepu assumptions and its related empirical studies may become a research front.Lastly,we propose the new interdisciplinary research framework for this area which involves strategic management,financial management and game theory.

关 键 词：综述 通用竞争战略 博弈论 约束优化 DuPont-Palepu财务体系 战略识别 方法论 

分 类 号：F224.32[经济管理—国民经济] F272[经济管理—企业管理]