商业模式设计对可持续导向创新绩效的影响研究--环境宽容性的调节效应  

Research on Impact of Business Model Design on Sustainability-oriented Innovation Performance——Moderating Effects of Environmental Munificence

作　　者：杨玄酯 罗巍 唐震[2] 张兆方 高鑫 YANG Xuan-zhi;LUO Wei;TANG Zhen;ZHANG Zhao-fang;GAO Xin(School of Ecorwmics and Management,Jiangsu University of Science and Technology,Zhenjiang 212003;Business School,Hohai University,Nanjing 211100;Business School,Henan University,Kaifeng 415004;College of Economics&Management,Three Gorges University,Yichang 443002)

机构地区：[1]江苏科技大学经济管理学院,江苏镇江212003 [2]河海大学商学院,南京211000 [3]河南大学商学院,河南开封475004 [4]三峡大学经济与管理学院,湖北宜昌443002

出　　处：《软科学》2021年第2期32-37,共6页Soft Science

基　　金：河南省重点研发与推广专项(软科学)项目(192400410051);河南省教育厅人文社会科学研究一般项目(2019-ZZJH-029)。

摘　　要：从设计思维理论出发,运用多元线性回归和Bootstrap方法,探讨商业模式设计对可持续导向创新绩效的影响机制。研究表明:新颖型和效率型商业模式设计对正式与非正式知识治理均产生显著正向作用,并提升可持续导向创新绩效;正式与非正式知识治理在商业模式设计与可持续导向创新绩效关系中均具有中介效应;此外,环境宽容性在新颖型商业模式设计与可持续导向创新绩效关系中调节效应不显著,但在效率型商业模式设计与可持续导向创新绩效关系中具有负向调节效应。Based on the theory of design thinking,this paper conducts an in-depth analysis of influence mechanism of business model design on sustainability-oriented innovation performance by Multiple Linear Regression and Bootstrap method.Results show that,novelty-centered business model design and efficiency-centered business model design contributes to formal knowledge governance and informal knowledge governance,and further conductive to the sustainability-oriented innovation performance;formal knowledge governance and informal knowledge governance play mediating roles in the relationship among business model design and sustainability-oriented innovation performance.In addition,environmental munificence has no significant moderating effect on the relationship between novelty-centered business model design and sustainability-oriented innovation performance,but it has a negative moderating effect on the relationship between efficiency-centered business model design and sustainability-oriented innovation performance.

关 键 词：新颖型商业模式设计 效率型商业模式设计 知识治理 可持续导向创新绩效 环境宽容性 

分 类 号：F272[经济管理—企业管理] F273.1[经济管理—国民经济]