外源性产业平台形成的驱动因素研究——基于扎根理论的方法  

Research on the Driving Factors of the Formation of Exogenous Industrial Platform:Based on Grounded Theory

作　　者：王唤明[1] 胡旺盛[2] 贾明明 Wang Huan-ming;Hu Wang-sheng;Jia Ming-ming(Anhui University of Finance and Economics,Bengbu Anhui 233030,China)

机构地区：[1]安徽财经大学新徽商研究中心,安徽蚌埠233030 [2]安徽财经大学工商管理学院,安徽蚌埠233030

出　　处：《铜陵学院学报》2020年第6期8-13,共6页Journal of Tongling University

基　　金：国家社会科学基金项目“外源性产业平台品牌的形成机制与发展策略研究”(17BGL241)。

摘　　要：外源性产业平台具有利用外部资源发挥聚集效应的功能,对于地方经济发展起到积极的推动作用。本文运用扎根理论的方法,以安徽怀远上谷农产品交易商贸综合服务平台为例,探究驱动外源性产业平台形成的因素。研究发现:驱动外源性产业平台形成的因素可以分为环境吸引力因素和平台吸引力因素两类,环境吸引力因素主要包括资源环境、市场环境和政府规制环境;平台吸引力因素主要包括平台价值认知、品牌信任、服务支持和顾客价值。文章进一步分析了外源性产业平台形成驱动因素的作用机理,并据此提出了相应的管理启示。The exogenous industrial platform has the function of utilizing external resources to exert the aggregation effect,and plays a positive role in promoting local economic development.This paper uses the grounded theory to take Huaiyuan as an example to explore the factors driving the formation of the exogenous industry platform.The research finds that the factors that drive the formation of exogenous industry platform can be divided into two categories:environmental attractive factors and platform attractive factors.Environmental attractive factors mainly include resource environment,market environment and governmental regulation environment.Platform attractive factors mainly include platform value cognition,brand trust,service support and customer value.Finally,the mechanism of action is analyzed and some corresponding management implications are put forward.

关 键 词：产业平台 外源性资本 扎根理论 

分 类 号：F269.2[经济管理—国民经济]