网络密度、高管注意力配置与企业绿色创新:制度压力的调节作用  

Network density,attention allocation of TM and firm green innovation:The moderating effect of institutional pressure

作　　者：于飞[1] 胡查平[2] 刘明霞[3] YU Fei;HU Chaping;LIU Mingxia(Business School,Guilin University of Electronic Technology,Guilin 541004,China;School of business,Guizhou Minzu University,Guiyang 550025,China;School of Economics and Management,Wuhan University,Wuhan 430072,China)

机构地区：[1]桂林电子科技大学商学院,广西桂林541004 [2]贵州民族大学商学院,贵州贵阳550025 [3]武汉大学经济与管理学院,湖北武汉430072

出　　处：《管理工程学报》2021年第2期55-66,共12页Journal of Industrial Engineering and Engineering Management

基　　金：国家自然科学基金(71662006、71562005);教育部人文社科项目(15YJA630041);广西自然科学基金(2018GXNSFAA281304)。

摘　　要：本文整合社会网络理论、注意力基础观和新制度主义理论等,通过对282家制造企业的问卷调查,采用多元回归分析方法,探讨了网络密度和高管注意力配置的交互匹配对企业绿色创新的影响机制,以及制度压力在其中的调节作用。研究发现,在高密度网络中,高管采用注意力聚集策略对绿色创新有显著正向影响;而在低密度网络中,高管采用注意力分散策略对绿色创新有显著正向影响。规制压力和模仿压力均正向调节网络密度和高管注意力配置的交互作用对绿色创新的影响,但模仿压力的调节作用更强。通过构建不同制度压力情景下网络密度与高管注意力的交互作用对绿色创新影响的理论框架,本文推动社会网络理论、注意力基础观等成熟的理论成果从一般创新向绿色创新研究领域繁衍,为企业绿色创新加入与主流理论的对话做了努力,为企业在绿色创新过程中根据不同的制度压力,以及所嵌入的组织间网络密度情况,选择合适的注意力配置策略提供理论参考。In the process of firm development in China,the problem of environmental damage has become increasingly serious.Under this background,“Made in China 2025”takes firms green innovation as the key to solve environmental problems.Therefore,how can firms better achieve green innovation has become a hot topic of academic research.Some studies in the field of social network have found that firms form inter-organizational network by establishing contact with external organizations and acquire relevant knowledge from them,which is regarded as an effective way to launch green innovation.However,the current research in the field of social network is difficult to answer which structure of inter-organizational network embedded by firms is more conducive to green innovation.As for the above problems,the attention-based view of upper echelon theory from strategic management is a clue.According to this theory,the behavior and decision-making of firms are to some extent the reflection of the attention allocation of firms′TM(top managers).Top managers will bring their“focus and preference”into the decision-making process consciously or unconsciously.By integrating social network theory and attention-based view of upper echelon theory,this paper argues that the attention allocation of firms′TM plays a key role in the process of firms acquiring the knowledge needed for green innovation through inter-organizational networks.The interaction effect of inter-organizational network density and attention allocation of TM has a differentiated impact on firms green innovation.In addition,the attention allocation of TM to issues related to green innovation will also be affected by external institutional pressure.Institutional pressure has a moderating effect on the relationship between inter-organizational networks,attention allocation of TM and firms green innovation.This paper studies the impact of the interaction effects of inter-organizational network density and the attention allocation of TM on firms green innovation,and th

关 键 词：网络密度 高管注意力配置 制度压力 绿色创新 

分 类 号：F272.3[经济管理—企业管理]