基于视觉传达设计的文字应用研究  

Text Application Research Based on Visual Communication Design

作　　者：李慧[1] LI Hui(School of Fine Arts and Design,Chizhou University,ChiZhou,247000,AnHui Province,China)

机构地区：[1]池州学院美术与设计学院,安徽池州247000

出　　处：《景德镇学院学报》2021年第1期114-118,共5页Journal of JingDeZhen University

基　　金：2019年池州学院校级重点项目(CZ2019RWZ16)。

摘　　要：文字是最基础的信息载体,在视觉传达设计的专业领域中,文字的地位非常突出。具备适宜性和美观性的文字设计不仅能为视觉传达环节提供便利,也能给受众带来更好的信息传播体验。以视觉传达设计视角分析,可用的字体类型有书写体、印刷体、美术体等,结合不同的字体类型融入设计思路可形成不同的设计风格,选取适当的文字类型进行融合与应用是优化视觉传达设计效果的关键路径。Text is the most basic information carrier,and in the field of visual communication design,the position of text is very prominent.An proper text design containing aesthetic elements can not only provide convenience for visual communication,but also bring better information communication experience to the audience.From the perspective of visual communication design,the available font types fall into three categories:writing,printing and art.Different design styles can be formed by integrating different font types into design ideas.Selecting appropriate text types for fusion application is the key path to optimize the visual communication design effect.

关 键 词：视觉传达设计 文字类型 设计字体 应用手法 

分 类 号：J524[艺术—艺术设计]