后疫情时代“社交+电商”模式顾客 满意度的调查分析  

Survey and Analysis of Customer Satisfaction of"Social+E-commerce"Model in Post-epidemic Era

作　　者：马梦媛 庞千雪 李丹丹[1] MA Meng-yuan;PANG Qian-xue;LI Dan-dan(School of Management,Beijing Union University,Beijing 100101,China)

机构地区：[1]北京联合大学管理学院,北京100101

出　　处：《价值工程》2021年第3期8-9,共2页Value Engineering

摘　　要：“社交+电商”模式近年来不断兴起,很多新兴社交软件应运而生。本文的研究中,我们将以社交电商平台顾客满意度现状为背景,结合疫情后大众消费趋势,通过文献研究、问卷调研分析顾客满意度,得到在后疫情时代顾客对社交电商平台满意度有所提升的结论,为后疫情时代“社交+电商”模式的未来发展趋势提供理论依据。The"social+e-commerce"model has been rising in recent years,and many new social software have emerged.In this study,we take the current situation of customer satisfaction of social e-commerce platform as the background,combined with the trend of mass consumption after the epidemic,through literature research and questionnaire survey to analyze customer satisfaction,and get the conclusion that customer satisfaction of social e-commerce platform has improved in the post-epidemic era,which provides a theoretical basis for the future development trend of"social+e-commerce"mode in the post-epidemic era.

关 键 词：后疫情时代 社交电商 顾客满意度 直播购物 

分 类 号：F713.55[经济管理—市场营销]