北美高校图书馆与信息学专业营销课程设置  

Research on the Marketing Curriculum in North American LIS Institutions

作　　者：谈大军[1] TAN Dajun

机构地区：[1]华南师范大学经济与管理学院

出　　处：《图书馆论坛》2021年第2期133-142,共10页Library Tribune

基　　金：教育部人文社会科学研究项目“基于CCDVTP模型的中美大学图书馆营销管理模式比较研究”(项目编号:17JYA870017)研究成果。

摘　　要：为调查分析北美高校图书馆与信息学专业营销课程设置状况,文章利用网络调查结合邮件咨询的方法,选择开设营销课程的29所美加图书馆与信息学院为样本,从课程内容、学分和课程类型及先修课程、教材、教学方法、教学目标和考核方式五方面对课程进行调查。研究发现,北美高校图书馆与信息学专业营销课程设置的特点包括:课程开设数量逐步上升;课程内容丰富而广泛;教学方式多样,注重实践与理论结合。文章认为,专业课程的开设是人才培养的重要途径,国内有条件的院校有必要开设,而且应构建合理的课程内容框架,突出重要内容。The study makes an investigation of the marketing curriculum in North American LIS institutions,aiming to provide references for LIS education in China Mainland.By means of both Internet survey and email consultation,29 LIS institutions offering marketing curriculum in the United States and Canada are chosen as samples.Then,an analysis is made of such marketing curriculum,focusing on the following five major aspects:contents;credits required,types of courses,and prerequisites;textbooks;teaching methods;and teaching objectives and assessment methods.It is found out that the marketing curriculum in North American LIS institutions is characterized by the increasing quantity of relevant courses,the diversity and extensiveness of knowledge involved,the richness of teaching methods,as well as the combination of theory and practice.Since the offer of professional curricula is necessary for cultivating professional talents,domestic LIS institutions should offer their own marketing curriculum as soon as possible,attaching great importance to the framework and contents.

关 键 词：图书馆营销 课程设置 图书馆与信息学 北美 

分 类 号：F713.50-4[经济管理—市场营销] G642.3[经济管理—产业经济]