基于创新创业能力培养的电子商务教学模式创新  

Innovation of E-commerce Teaching Model Based on Cultivating the Innovation and Entrepreneurship

作　　者：郑延[1] ZHENG Yan(Urumqi Vocational University,Urumqi 830002,China)

机构地区：[1]乌鲁木齐职业大学,新疆乌鲁木齐830002

出　　处：《物流工程与管理》2021年第3期168-170,共3页Logistics Engineering and Management

摘　　要：自我国进入市场经济时代以来,国家综合实力在不断提升,同时也带动了各行各业的飞速发展与转型升级。特别是随着电子商务行业的异军突起,传统零售行业受到了前所未有的冲击,在这种大环境下必然会导致电子商务专业人才缺口增大,其中最为明显的则是那些既能通晓本专业商务理论知识,又能够将理论知识运用到实际工作中的创新型人才。因此,如今全国各地的高校都在努力导入极具创新创业能力的高端电子商务教学模式,旨在为国家打造能够独当一面且顺应时代潮流的高素质人才。Since China entered the era of market economy,the national comprehensive strength is improving,also led to the rapid development of all walks of life and the transformation and upgrading.Especially with the appearance of e-commerce industry,the impact of the traditional retail industry is unprecedented,in that climate will inevitably lead to electronic business professional talent gap increases,which can be one of the most obvious is creative talents who familiar with the professional business theory knowledge,and can apply the theoretical knowledge to practical work.Therefore,nowadays,colleges and universities all over the country are making great efforts to introduce the high-end e-commerce teaching mode with great innovation and entrepreneurship ability,aiming at creating high-quality talents who can stand alone and conform to the trend of the times for the country.

关 键 词：创新创业能力 电子商务 教学模式 创新路径 

分 类 号：G712[文化科学—职业技术教育学]