中国传统文化在商务英语教学中的缺失与对策  

The Lack of Chinese Traditional Culture in Business English Teaching and Countermeasures

作　　者：成杰[1] CHENG Jie(Changji University,Changji Xinjiang 831100,China)

机构地区：[1]昌吉学院,新疆昌吉831100

出　　处：《湖北开放职业学院学报》2021年第8期158-159,共2页Journal of Hubei Open Vocational College

基　　金：新疆维吾尔自治区高校外语教学改革项目“‘一带一路’背景下基于OBE的商务英语本科人才培养研究——以昌吉学院为例”(项目编号:XJGXWYJG2018YB06)。

摘　　要：首先对中国传统文化在商务英语教学中的意义进行阐述,进而对中国传统文化在商务英语教学中存在的问题进行了分析。并针对加强学生学习传统文化的意识、优化商务英语教师队伍建设、学校改良商务英语教材三个方面提出了中国传统文化在商务英语教学中的应用策略,并对具体的方法进行论述。First,the significance of Chinese traditional culture in business English teaching is explained,and then the problems of Chinese traditional culture in business English teaching are analyzed.It also proposes the application strategies of traditional Chinese culture in business English teaching in three aspects:strengthening students’awareness of learning traditional culture,optimizing the construction of business English teachers,and improving business English teaching materials in schools,and discusses specific methods.

关 键 词：传统文化 商务英语 指导方向 

分 类 号：G642[文化科学—高等教育学]