华夏传播的在地经验与理论创新--评邵培仁、姚锦云《华夏传播理论》  

Local Experience and Theoretical Innovation of Huaxia Communication:A Critique on Peiren Shao and Jinyun Yao's Huaxia Communication Theory

作　　者：邵鹏[1] 董佳琦 Peng Shao;Jiaqi Dong(School of Humanities,Zhejiang University of Technology)

机构地区：[1]浙江工业大学人文学院

出　　处：《全球传媒学刊》2021年第1期145-152,共8页Global Journal of Media Studies

基　　金：国家社科基金重点项目“新媒体环境下公共传播的伦理与规范研究”(19AXW007);国家社科基金项目“人类命运共同体理念与全球传播秩序重建研究”(18BXW062)的研究成果

摘　　要：华夏传播研究历时三十年,邵培仁、姚锦云的新作《华夏传播理论》中提出了建构华夏传播理论的新路径,从认识论和方法论两方面论证了“从思想到理论”的可能与可行,系统梳理了“传播的接受观”“传播的交往观”“传播的辩证观”三大理论的内涵。立足于传统思想的文化基因诠释文本、解释因果,在理论建构的过程中推演出华夏传播研究的新范式。The research on Huaxia Communication Theory has lasted for 30 years.Peiren Shao and Jinyun Yao's new scholarly work Huaxia Communication Theory put forward a new way to construct the theory of Huaxia communication,which demonstrated the possibility and feasibility of“elevating thought to theory”in the perspectives of epistemology and methodology.The book also systematically discussed the connotation of three theories,namely“a reception view of communication”,“an interaction view of communication”and“a dialectic view of communication”.Based on traditional Chinese ideas and cultural genes to interpret classical Chinese texts and explain cause and effect,a new paradigm of Huaxia communication theory is constructed in the book.

关 键 词：华夏传播理论 传播学本土化 研究范式 

分 类 号：G206[文化科学—传播学]