“产出导向法”在跨境电商专业《外贸英语实务》混合式教学改革研究  

The Reform Study on the Blended Teaching of International Trade Practice by the Applications of POA

作　　者：朱娜 石满霞[1] ZHU Na;SHI Man-xia(Qindao College,Qingdao University of Technology,Qingdao Shandong 266106,China)

机构地区：[1]青岛理工大学琴岛学院,山东青岛266106

出　　处：《湖北开放职业学院学报》2021年第9期167-168,共2页Journal of Hubei Open Vocational College

基　　金：山东省高等教育研究项目“高校跨境电商人才专业技能培养与创新创业能力培养的有机融合研究”的阶段性成果(项目编号:19GDJ001)。

摘　　要：跨境电商在我国的空前发展推动了《外贸英语实务》授课方式的改革,传统教学方法已不能满足企业的需求。为解决目前国内英语学习所暴露的问题,文秋芳教授提出了"产出导向法",强调"学用一体",理念符合当前跨境电商对商务英语人才的需求。基于此,结合"线上+线下"混合式教学模式,笔者采用探讨了新时代下《外贸英语实务》的教学方案。The repaid and prosperous development of cross-border e-commerce has pushed the reform of the teaching methods of“International Trade Practice”.So the traditional teaching method can not meet the requirements of the enterprises.To deal with the problems exposed in China’s English learning,Professor Wen Qiufang has proposed a“production-oriented approach”,also known as POA.This approach stresses the combination of learning and practice,which is in compliance with the requests to the cultivation of business English graduates under the background of crossborder e-commerce.Based on the above situation,the author combines the online and offline teaching together to discuss a new teaching method for“International Trade Practice”.

关 键 词：跨境电商 《外贸英语实务》 产出导向法 混合式教学 

分 类 号：G642[文化科学—高等教育学]