消费者专业知识影响科技产品充分消费的机理研究  

Influence Mechanism and Empirical Research of Consumer Expertise Knowledge on the Full Consumption of Technological Products

作　　者：徐和清[1] XU He-qing(School of Economics and Management,Shangrao Normal University,Shangrao Jiangxi 334001,China)

机构地区：[1]上饶师范学院经济与管理学院,江西上饶334001

出　　处：《技术经济与管理研究》2021年第5期61-65,共5页Journal of Technical Economics & Management

基　　金：江西省高校人文社会科学研究项目(GL18111)。

摘　　要：文章通过问卷调查并应用结构方程模型分析消费者专业知识影响科技产品充分消费的机理,结果发现实用性知识直接促进愿意消费,完整性知识对愿意消费产生直接消极作用,完整性知识和体验性知识直接促进善于消费,消费者专业知识各维度均通过消费者知识信任度间接促进产品充分消费。在消费者充分消费中,善于消费促进愿意消费,愿意消费促进敢于消费。因此,应提升消费者专业知识与降低感知知识距离关联度、消费者专业知识与使用能力关联度、消费者专业知识与产品优势关联度、消费者专业知识与降低产品风险关联度,以促进科技产品充分消费。Through the questionnaire survey and structural equation model to analyze the influence mechanism of consumers'expertise knowledge on the full consumption of technological products,it is found that practical knowledge directly promotes consume willing,while integrity knowledge has a direct negative effect on consume willing.Integrity knowledge and experiential knowledge directly promotes good consumption.Each dimension of consumer expertise knowledge indirectly promotes product full consumption through consumer knowledge trust.In full consumption,good consumption promotes consume willingness,while consume willing promote the courage to consume.In order to promote the full consumption of technological products,it is necessary to enhance the correlation between consu-mers'professional knowledge and reduce the distance of perceived knowledge,and use ability,and product advantages,and reduce product risks.

关 键 词：消费者专业知识 充分消费 消费经济 购买意愿 消费机理 

分 类 号：F713.55[经济管理—市场营销]