应用型本科院校会计学专业差异化品牌建设研究  

Research on the Differentiation Brand Construction of Accounting Major in Application-oriented Undergraduate Universities

作　　者：方光正[1] 黄艳艳[1] 刘磊[1] FANG Guang-zheng;HUANG Yan-yan;LIU Lei(Jinling Institute of Technology,Nanjing 211169,China)

机构地区：[1]金陵科技学院商学院,江苏南京211169

出　　处：《金陵科技学院学报（社会科学版）》2021年第1期77-82,共6页Journal of Jinling Institute of Technology(Social Sciences Edition)

基　　金：江苏省高等教育教改研究课题(2019JSJG347);金陵科技学院引进人才科研启动基金项目(jit rcyj 201409);江苏省高等教育质量与评价研究项目(202015);江苏省高等教育学会项目(20189)。

摘　　要：品牌专业分类建设已是大势所趋。从本科会计学专业品牌建设现状和趋势出发,分析当前应用型本科院校会计学专业建设亟待解决的问题,从战略管理和目标管理角度探讨我国应用型本科院校会计学专业品牌建设的定位和目标,并提出实施"行业+企业+专业"的会计学专业培养方案动态调整模式、推行"专业能力培养+创新创业能力培养"的教学模式、推行"学科专业一体化"科研模式等实现品牌建设差异化发展的具体举措。The classification construction of brand major has become a general trend.Starting from the current situation and the trend of brand building in accounting major,this article analyzes the problems to be solved urgently in the current accounting major building for application-oriented undergraduate universities,discusses the positioning and objectives of brand building of accounting major in China s application-oriented colleges and universities from the perspectives of strategy management and target management,and puts forward specific measures such as implementingthe dynamic adjustment mode of accounting major cultivation program of“industry+enterprises+major”,promoting the teaching mode of“major ability cultivation+innovation and entrepreneurship ability cultivation”,and pushing the scientific research mode of“discipline and major integration”to achieve differentiated development of brand building.

关 键 词：应用型本科院校 会计学专业 品牌建设 差异化发展 

分 类 号：G642[文化科学—高等教育学]