考虑转运的新零售供应链订货模型及策略  

Order Model and Strategy of New Retail Supply Chain Considering Transshipment

作　　者：王长琼[1] 田仁久 邵明霞 杨畅 WANG Zhangqiong;TIAN Renjiu;SHAO Mingxia;YANG Chang(School of Logistics Engineering,Wuhan University of Technology,Wuhan 430063,China)

机构地区：[1]武汉理工大学物流工程学院,湖北武汉430063

出　　处：《物流技术》2021年第5期91-97,122,共8页Logistics Technology

摘　　要：为了探究转运行为下新零售供应链的最优订货量和最优利润,构建了无转运和有转运两种情况下的新零售供应链订货模型,并对模型公式进行推导,对比分析得出了转运对零售门店订货量和利润影响的3个定理。最后利用MATLAB进行实例仿真分析,检验了模型的可行性和定理的可靠性。研究结果表明,转运行为可以提升零售门店的利润,转运价格的大小影响零售门店的最优订货量,且存在一个合适的转运价格使得供应链整体利润最大。In order to explore the optimal order quantity and profit of a new retail supply chain with transshipment behavior,this paper constructed the order model of the new retail supply chain respectively with and without transshipment,and,through formula calculation and deduction,obtained three theorems concerning the impact of transshipment on the order quantity and profit of the retail stores.Finally,MATLAB was used in a case simulation analysis to verify the feasibility of the model and the reliability of the theorems.The findings showed that transshipment could increase the profit of the retail stores,transshipment price would affect the optimal order quantity of the retail stores,and there is an appropriate transshipment price capable of maximizing the overall profit of the entire supply chain.

关 键 词：新零售供应链 转运 订货模型 订货策略 

分 类 号：F274[经济管理—企业管理]