水墨艺术在白酒包装设计中的应用研究  

Application of Ink Art in Liquor Packaging Design

作　　者：吴昌松[1] 王昕霞[2] WU Chang-song;WANG Xin-xia(College of Arts,Jiangxi University of Finance and Economics,Nanchang 330032,China;College of Art and Design,Nanchang University,Nanchang 330031,China)

机构地区：[1]江西财经大学艺术学院,南昌330032 [2]南昌大学艺术与设计学院,南昌330031

出　　处：《包装工程》2021年第12期283-288,共6页Packaging Engineering

基　　金：江西省高校人文社会科学重点研究基地2020年度项目“民宿文化与美丽乡村建设发展研究——以江西婺源为例”(JD20108)。

摘　　要：目的探讨水墨艺术在白酒包装设计中的应用和创新途径。方法白酒在中国是大众饮品,拥有非常深厚的历史文化内蕴。白酒包装是酒文化的一个重要信息载体,在当前时代背景下,从文化艺术的角度去思考白酒包装设计,赋予白酒包装文化意蕴是提升白酒品牌竞争力的有效手段。本研究围绕水墨艺术在白酒包装设计中的表现应用,先对白酒包装设计和传统文化的结合进行分析和思考。然后重点研究水墨艺术在白酒包装设计中的具体应用思路和方法,结合案例进行分析总结。结论水墨艺术作为中国传统文化艺术中别具一格的艺术形式,具有非常独特的艺术风格和表现手法,将其融入到白酒包装设计当中,可以为设计提供丰富的设计灵感和源泉。This paper is to explore the application and innovation of ink art in liquor packaging design.Baijiu is a popular drink in China and has profound historical and cultural connotation.Liquor packaging is an important information carrier of liquor culture.Under the current background,considering liquor packaging design from the angle of culture and art,giving liquor packaging cultural implication is an effective means to enhance liquor brand competitiveness.Therefore,this paper focuses on the application of ink art in liquor packaging design.Firstly,this paper analyzes the combination of liquor packaging design and traditional culture.Secondly,the paper focuses on the specific application ideas and methods of ink art in liquor packaging design,and analyzes and summarizes the cases.As a unique art form in traditional Chinese culture and art,ink art has its own unique artistic style and expression techniques.Integrating it into liquor packaging design can provide rich inspiration and source for design.

关 键 词：水墨艺术 白酒 包装设计 传统文化 

分 类 号：TB472[一般工业技术—工业设计]