博物馆鸮形象文创产品语义学研究  

SEMANTIC RESEARCH OF CULTURAL AND CREATIVE PRODUCTS OF MUSEUM OWL IMAGE

作　　者：曹阳 CAO YANG

机构地区：[1]湖南师范大学美术学院

出　　处：《设计》2021年第12期128-131,共4页Design

摘　　要：将博物馆文创产品置于设计语义学角度进行分析,探索文创产品开发的设计流程,构建以文化为驱动的文创设计模式。以设计语义学为理论基础,解读“鸮”形器物符号的文化意象,分析现代产品物质载体的社会语境;利用文化层次分析法归纳设计元素,为设计实践提供思维导向。围绕产品文化溯源的宗旨,解读了设计语义与文化符号之间的表意象征。提出了博物馆文创产品设计策略,即以“语义解码-元素重组-设计融合”的模式实现产品文化语义的传承。To analyze museum cultural and creative products from the perspective of design semantics,explore the design process of cultural and creative product development,and construct a culture-driven cultural and creative design model.Based on the theory of design semantics,the cultural images of traditional object symbols were interpreted,and analyzed the social context of modern product material carrier.The cultural analytic hierarchy process is used to induce design elements and provide thinking guidance for design practice.Centering on the aim of product cultural origin,The identical symbol between design semantics and cultural symbols is interpreted.This academic research puts forward the design strategy of museum cultural and creative products,which is to inherit the cultural semantics of the products from the mode of"semantic decoding-element recombination-design fusion".

关 键 词：设计语义学 鸮形象 文化符号 博物馆文创产品 文化层次分析法 

分 类 号：J05[艺术—艺术理论]