学习金字塔理论在会展项目策划课程混合式教学中的实践探讨  

Study on the Practice of Learning Pyramid Theory in Mixed Teaching of Exhibition Project Planning Course

作　　者：吴红霞[1] 

机构地区：[1]北京财贸职业学院,北京101199

出　　处：《大众科技》2021年第5期128-131,共4页Popular Science & Technology

基　　金：北京市教育科学“十三五”规划2020年度一般课题“‘一带一路’背景下会展专业人才国际化素养培养机制研究”(ACDB2020181)。

摘　　要：会展项目策划与管理课程的线上线下混合式教学过程中,文章采用学习金字塔理论构建课程线上线下教学内容,应用项目任务驱动式教学法针对不同的教学内容采用不同的学习方法,如听讲适用于线下基础的概念和理论知识的学习、阅读适用于线上理论知识或者拓展资料的学习、视听用于线上微课视频的学习、演示适用于线下小组成果汇报演示、讨论适用于线下小组项目的策划和完成过程中、实践以及教授给他人适用于线下项目实施和成果汇报等,从而提高学习者学习平均持有率,巩固所学内容,提高转化率,帮助学习者构建自身知识体系。In the process of Online and offline hybrid teaching of exhibition project planning and management course,this paper uses the learning pyramid theory to construct the online and offline teaching content of the course,and applies the project task driven teaching method to adopt different learning methods for different teaching contents,such as lecture is applicable to the learning of offline basic concepts and theoretical knowledge,reading is suitable for learning Online theoretical knowledge or expanding materials,audio-visual is suitable for learning Online micro lesson video,presentation is suitable for presentation of offline group results,discussion is suitable for the planning and completion process of offline group projects,practice is suitable for teaching others,and is suitable for offline project implementation and results reporting,so as to improve the average learning holding rate of learners,consolidate the learning content,improve the conversion rate,and help learners build their own knowledge system.

关 键 词：混合式教学 学习金字塔理论 会展项目策划与管理 

分 类 号：G712[文化科学—职业技术教育学]