设计管理在商业展示设计中的应用研究  

Research on the Application of Design Management in Commercial Exhibition Design

作　　者：李吉 姚姗姗 LI Ji;YAO Shanshan(Zhejiang Yuying College of Vocational Technology)

机构地区：[1]浙江育英职业技术学院

出　　处：《商展经济》2021年第13期85-87,共3页Trade Fair Economy

摘　　要：由于经济全球化、市场经济以及消费需求的加剧,设计越来越被看作是在争取商业竞争、产品和服务的重要工具,设计怎样有效地支持商业行为成为历年来设计管理的重要课题之一。本文主要通过论述设计管理者必须有效地运用科学的管理手段和分析方法,借用策略管理、团队管理以及项目管理的手段,并融入消费心理学、统计学、市场营销学等若干学科的知识,从而提高商业策展人的适应能力和创新能力。Due to economic globalization,the promotion of market economy,and the intensification of consumer demand,design is increasingly seen as an important tool for business competition,products and services.How to effectively support business behavior in design has become one of the most important issues in design management over the years.This article mainly discusses that design managers must effectively use scientific management and analysis methods,use the methods of strategic management,team management and project management,and integrate the knowledge of consumer psychology,statistics,marketing and other disciplines,so as to improve the adaptability and innovation ability of business planners.

关 键 词：设计管理 商业展示设计 设计策略 团队管理 全球化 

分 类 号：F273.2[经济管理—企业管理]