任务驱动教学法在市场营销网络课程教学中的应用探讨  

Discuss on the Application of Task Driven Teaching Method in Marketing Network Course Teaching

作　　者：马骋[1] Ma Cheng(Zhangjiagang No.2 Higher Vocational School,Jiangsu Province,Zhangjiagang 215600,China)

机构地区：[1]江苏省张家港市第二职业高级中学,江苏张家港215600

出　　处：《成才之路》2021年第22期70-71,共2页Way of Success

摘　　要：任务驱动教学法是以建构主义学习理论作为基础的一种教学方法,应用任务驱动式教学法开展市场营销网络课程教学,可使学生在真实的任务中探索学习,在学习过程中实现互动、交流和协作。教师应合理利用任务驱动教学法进行情境设计,创新教学方法,开展教学评价,开发课程资源,从而不断提高市场营销网络课程教学效率。Task driven teaching method is a kind of teaching method based on constructivism learning theory.The application of task driven teaching method in the teaching of marketing network marketing course can enable students to explore learning in real tasks and realize interaction,communication and cooperation in the learning process.Teachers should make rational use of task driven teaching method to design situations,innovate teaching methods,carry out teaching evaluation and develop curriculum resources,so as to continuously improve the teaching efficiency of marketing network course.

关 键 词：高职 任务驱动教学法 市场营销网络课程 教学效率 

分 类 号：G712[文化科学—职业技术教育学]