高职汽车技术服务与营销专业实践教学改革方略谈  

On the Reform Strategy of Practical Teaching of Automobile Technical Service and Marketing Specialty in Higher Vocational Education

作　　者：何思越 He Siyue

机构地区：[1]长沙职业技术学院,湖南省长沙市410000

出　　处：《时代汽车》2021年第15期30-31,共2页Auto Time

基　　金：新零售背景下汽车营销人才培养模式研究;课题编号:CZJG19YB01。

摘　　要：高中汽车技术服务与营销专业是为汽车建设、生产与服务培养一线技能人才的重要课程,优于汽车类专业本身就具有较强特殊性,再加上职业院校复合型人才培养诉求,如何做好这一专业实践教学改革也成为教师教学调整与优化的重要方向,同时也是学生综合素质及能力得以提升的关键。为此,本文也就高职汽车技术服务与营销专业实践教学改革方法展开了探索。The high school automotive technical service and marketing major is an important course for cultivating first-line skilled talents for automobile construction,production and service.It is superior to the automotive major because of its strong particularity,coupled with the demand for compound talent training in vocational colleges.How to do well in this professional practice teaching reform has also become an important direction for teachers'teaching adjustment and optimization,and it is also the key to improving students'comprehensive quality and ability.For this reason,this article also explores the practical teaching reform methods of automobile technical service and marketing in higher vocational schools.

关 键 词：高职 汽车技术服务 营销专业 实践教学 

分 类 号：G71[文化科学—职业技术教育学]