自媒体时代加强高校意识形态教育探析  

Strengthening ideological education in colleges and universities in the age of we-media

作　　者：巩丽[1] GONG Li(Shandong University of Technology,Zibo Shandong,255000,China)

机构地区：[1]山东理工大学,山东淄博255000

出　　处：《豫章师范学院学报》2021年第4期14-17,共4页Journal of Yuzhang Normal University

基　　金：山东省高校人文社会科学研究计划(思想政治教育专题)“非主流社会思潮对高校意识形态教育的冲击与应对”(编号:J16YB18)。

摘　　要：伴随网络技术的急速发展和智能手机的广泛使用,以微信、微博、抖音等APP为代表的自媒体时代已经到来,自媒体的发展特点迎合了当代大学生的心理发展需求,成为大学生思想表达的窗口。自媒体的发展在提升大众话语权的同时也削弱了主流媒体的主导权和权威感,高校应充分认识到由此带来的机遇和挑战。应提升意识形态教育工作者驾驭自媒体的能力,强化微信、抖音等官媒运营实效,丰富思想政治理论课堂教学形式,做好网络舆情引导等渠道提升主流意识形态教育实效,夯实高校意识形态教育阵地。With the rapid development of network technology and the widespread use of smart phones,the era of we-media represented by apps such as WeChat,weibo and douyin has come.The development characteristics of we-media cater to the psychological development needs of contemporary college students and become a window for them to express their thoughts.The development of we-media not only enhances the discourse power of the public,but also weakens the dominant and authoritative sense of mainstream media.Colleges and universities should fully realize the opportunities and challenges brought by this,strengthen the operational effectiveness of official media such as WeChat and douyin,enrich the classroom teaching forms of ideological and political theories,and improve the effectiveness of mainstream ideological education through channels such as network public opinion guidance,so as to consolidate the ideological education front in colleges and universities.

关 键 词：自媒体 大学生 高校 意识形态教育 

分 类 号：G641[文化科学—高等教育学]