“汽车营销”专业的实践教学探索  

Exploration of Practical Teaching of“Auto Marketing”Major

作　　者：金言 Jin Yan

机构地区：[1]大连交通技师学院,辽宁省大连市116013

出　　处：《时代汽车》2021年第17期105-106,共2页Auto Time

摘　　要：实践教学被看成是培养学生实践能力和应用能力的一种重要方式,在不同性质的学校教育中,在不同专业教育里,实践教学所发挥的作用和价值也是有所不同的。汽车营销专业是专门为相关行业输送专业型人才的专业,其专业性质决定了实践教学必然是专业教育最为重要的一个环节,因此对该专业学生进行岗位能力的培养是不同于其他专业的,如汽车运用与维修等纯工科类专业。下面本文将对汽车营销专业实践教学模式进行探索。Practical teaching is regarded as an important way to cultivate students'practical ability and application ability.In different types of school education and in different professional education,the role and value of practical teaching are also different.The automobile marketing major is a major that specializes in delivering professional talents to related industries.Its professional nature determines that practical teaching must be the most important part of professional education.Therefore,the training of job abilities for students in this major is different from other majors,such as pure engineering majors such as automobile application and maintenance.The following article will explore the practical teaching mode of automobile marketing.

关 键 词：汽车营销 实践教学 探索 

分 类 号：G63[文化科学—教育学]