中国连锁餐饮业快速发展期成长演进特征及启示——基于SCP模型、五力模型、钻石模型组合分析框架  

Characteristics and Enlightenment of the Fast Development Period of China’s Chain Restaurant Industry—Based on the Combination Analysis Framework of SCP Model,Five-Forces Model and Diamond Model

作　　者：李尚峰[1] LI Shangfeng(Jiangsu Institute of Commerce,Jiangsu 211168,China)

机构地区：[1]江苏经贸职业技术学院,江苏南京211168

出　　处：《山东商业职业技术学院学报》2021年第4期1-6,共6页Journal of Shandong Institute of Commerce and Technology

基　　金：江苏省新零售数字化工程技术研发中心的资助。

摘　　要：中国连锁餐饮业历经30余年的成长发展过程,在促动内需、改善餐饮消费、方便人们生活、促进经济增长等方面发挥了重要的作用。依据产业生命周期理论,可以找到具有标志意义的事件,以之作为依据,将连锁餐饮业划分成不同的成长阶段并分析其成长特征,对该产业未来发展无疑具有借鉴意义。纵观其在快速发展期的成长历程,发现该产业是由外生性向内生性不断演进成长的,并在SCP模型构架下,由五力模型和钻石模型融合关联形成的成长因素方面呈现出独特的成长特征景观。Chinese chain restaurant industry has played an important role in promoting domestic demand,improving food consumption,facilitating people’s life and promoting economic growth in the past 30 years.According to the theory of Industry Life Cycle,we can find the symbolic events as the basis,divide the chain restaurant industry into different growth stages and analyze its growth characteristics.Scanning its growth process in the period of rapid development,we find that the industry is evolving from exogenous to endogenous.Under the framework of SCP model,the growth factors formed by the integration of five-force model and diamond model present a unique growth characteristic landscape.

关 键 词：连锁餐饮业 快速发展期 SCP范式 五力模型 钻石模型 成长特征 

分 类 号：F713.52[经济管理—市场营销]