虚拟企业社会责任共创研究述评与展望  

Literature Review and Prospects of Virtual CSR Co-creation

作　　者：骆紫薇[1,2] 郭艳 吕林祥 吴毓婷 LUO Zi-wei;GUO Yan;LV Lin-xiang;WU Yu-ting(Institute of Enterprise Development,Jinan University,Guangzhou 510632;School of Management,Jinan University,Guangzhou 510632)

机构地区：[1]暨南大学企业发展研究所,广州510632 [2]暨南大学管理学院,广州510632

出　　处：《软科学》2021年第9期112-116,130,共6页Soft Science

基　　金：国家自然科学基金青年项目(71602072、71802054)。

摘　　要：通过文献梳理提炼出虚拟CSR共创的定义,总结出虚拟CSR活动与传统CSR活动的区别以及虚拟CSR共创的概念框架。最后,提出未来研究应重点探析虚拟CSR共创的分类和顾客参与虚拟CSR共创的动机,丰富了虚拟CSR共创的后效研究。This paper summarizes the definition of virtual CSR co-creation through literature review and summarizes the differences between virtual CSR and traditional CSR as well as the conceptual framework of virtual CSR co-creation. In the end, it puts forward that future research should focus on analyzing the classification of virtual CSR co-creation and the motivation of customers to participate in virtual CSR co-creation, so as to enrich the after-effect research of virtual CSR co-creation.

关 键 词：企业社会责任 顾客参与 社交媒体 虚拟CSR共创 

分 类 号：F270[经济管理—企业管理]