“专创融合”课程教学改革路径探索--以新媒体营销课程为例  

Exploration on the Teaching Reform Path of“Integration of Specialty and Innovation”--Taking the New Media Marketing Course as an Example

作　　者：杨晓黎[1] 刘凤[2] YANG Xiao-li;LIU Feng(Business School,Qingdao Techinical College,Qingdao,Shandong 266555,China;Academic Affairs Office,Qingdao Techinical College,Qingdao,Shandong 266555,China)

机构地区：[1]青岛职业技术学院商学院,山东青岛266555 [2]青岛职业技术学院教务处,山东青岛266555

出　　处：《青岛职业技术学院学报》2021年第4期37-40,共4页Journal of Qingdao Technical College

基　　金：2019年度山东省职业教育教学改革研究立项课题(2019192)。

摘　　要：课程教学是高职院校开展双创教育的主要途径。推进创新创业教育与专业融合,有助于发挥学生专业特长,提升就业、创业能力。受政策背景、人才培养目标定位和创新创业能力培养等因素的影响,“专创融合”课程教学改革在教学模式、教学设计和教学评价等方面面临新的挑战,师资队伍、教学内容、课程考核尤其需要优化和加强。Curriculum teaching is the main position for higher vocational colleges to carry out entrepreneurship and entrepreneurship education,promote the integration of innovation and entrepreneurship education and majors,enable innovation and entrepreneurship to enable professional development and talent training,give full play to students′professional expertise,effectively promote the improvement of Higher Vocational Students′employment and Entrepreneurship ability,and accelerate the training of innovation and entrepreneurship talents Driven by such factors as policy background,orientation of talent training objectives and cultivation of innovation and entrepreneurship ability,the teaching reform of“integration of specialty and innovation”has posed new challenges to the construction of curriculum system,teaching mode,teaching design and teaching evaluation reform of“integration of specialty and innovation”,and put forward new requirements for the improvement of teaching staff,teaching content,curriculum assessment and diagnosis.

关 键 词：“专创融合” 课程设计 新媒体营销 

分 类 号：G642[文化科学—高等教育学]