高职电商专业社会服务能力建设与提升的途径  

Construction and Improvement of Social Service Capacity of Higher Vocational E-commerce Specialty

作　　者：肖红波 费韵璇 贺雨红 XIAO Hong-bo;FEI Yun-xuan;HE Yu-hong(Higher Vocational College of The Open University of Sichuan,Chengdu 610107,China)

机构地区：[1]四川开放大学高职学院,四川成都610107

出　　处：《辽宁高职学报》2021年第10期45-48,共4页Journal of Liaoning Higher Vocational

基　　金：四川省电子商务与现代物流研究中心2021年公开立项课题(DSWL21-19);四川开放大学2021年重点教学改革项目。

摘　　要：高职教育电商专业服务社会能力提升,需要做新、做活、做实体制与机制建设,整合各方资源,打造一支优质服务团队,培育社会服务品牌;需要依托示范基地,构建立体型社会服务体系;需要利用专业优势,开展网络营销外包服务;需要成立电子商务区域教学联盟,推进系统化培养发挥示范效应。In order to improve the social service capacity of e-commerce specialty in higher vocational colleges,firstly,we need to implement system and mechanism construction,integrate various resources,build a high-quality service team,and cultivate well-known social service brands;secondly,we need to rely on the demonstration base to build a three-dimensional social service system;thirdly,we need to make use of professional advantages to carry out network marketing outsourcing services;finally,we need to establish e-commerce regional teaching alliance to promote the systematic training and give play to the demonstration effect.

关 键 词：高职院校 电子商务专业 社会服务能力 提升 

分 类 号：G710[文化科学—职业技术教育学]