原产国效应对消费者行为的影响  

Country-of-origin Effects on Consumers’ Behavior

作　　者：汤宇珩 胡罡[1] TANG Yu-heng;HU Gang(Liaoning University,Shenyang 110036,China)

机构地区：[1]辽宁大学亚澳商学院,辽宁沈阳110036

出　　处：《浙江工商职业技术学院学报》2021年第2期21-24,共4页Journal of Zhejiang Business Technology Institute

基　　金：教育部产学合作协同育人项目“中外合作办学背景下校企联合应用型人才培养模式研究”(编号201801195042)阶段性研究成果。

摘　　要：国际贸易中原产地效应对消费者行为存在影响,其中农产品和制造业产品更容易受到原产地效应的影响。针对于不同文化导向的国家,原产国效应对贯彻执行力强的、未来导向明确的国家有正面的影响。而通过国际经济学来分析原产国对国际经济效益的影响,可探究原产国对于不同产品种类的影响程度,以丰富原产国效应的研究范围,并可将原产国效应与经济效益相结合,论述原产地规则在各国贸易保护方面的作用。Country-of-origin has an effect on the consumers’ behavior, especially in the products of agricultural and industrial products. For countries with strong implementation and clear future orientation, the country of origin effect has a positive impact. By analyzing the influence of country of origin on international economic benefits through international economics, the paper explores to what degree the country origin of the different product categories will affect their acceptance, so as to enrich the research scope of country of origin effect. Moreover, the paper combine s the country of origin effect with economic benefits to discuss the effect the country of origin rule applies in trade protection.

关 键 词：国际市场营销 原产国效应 产品种类 文化维度 

分 类 号：F279.2[经济管理—企业管理]