“物流市场营销”课程思政的探索与实践  

Exploration and Practice of Ideological and Political Elements in Logistics Marketing Course

作　　者：耿君宜 曹旭光[1] 王晓歌[1] 刘慧敏[1] GENG Junyi;CAO Xuguang;WANG Xiaoge;LIU Huimin(Department of International Transportation&Logistics,Shandong Foreign Trade Vocational College,Qingdao 266000,China)

机构地区：[1]山东外贸职业学院国际运输与物流系,山东青岛266000

出　　处：《物流技术》2021年第10期154-157,共4页Logistics Technology

基　　金：中国物流学会课题:“‘三全育人’背景下课程思政融入《物流市场营销》教学改革研究”(JZW2021205);山东外贸职业学院院级课题“‘三全育人’背景下物流管理专业课程思政教学改革与实践探索——以《物流市场营销》为例”。

摘　　要：以“物流市场营销”课程的思政实践探索为例,通过具体的教学设计和教学实施的展示,探索课程思政建设的新模式,为物流管理专业进行课程思政教学改革提供有益的借鉴。Taking the practice and exploration of the ideological and political teaching of the logistics marketing course as the example,and through the display of specific teaching design and teaching implementation,we explored the new mode of course-embedded ideological and political construction,and provided beneficial reference for the course-embedded ideological and political teaching reform of the logistics management specialty.

关 键 词：课程思政 物流管理专业 “物流市场营销”课程 课程设计 

分 类 号：F713.50[经济管理—市场营销] G641[经济管理—产业经济]