网红经济推动民族地区产业发展路径探讨——以清远市少数民族地区为例  

Research on Industrial Development Path in Ethnic Minority Areas by Cyber Celebrity Economy——A Case Study of Qingyuan Minority Area

作　　者：彭秀林[1] 徐英姿[1] PENG Xiulin;XU Yingzi(School of Foreign Language and Economics,Qingyuan Polytechnic,Qingyuan 511510,China)

机构地区：[1]清远职业技术学院外语与经贸学院,广东清远511510

出　　处：《清远职业技术学院学报》2021年第5期20-24,共5页Journal of Qingyuan Polytechnic

基　　金：清远市哲学社会科学2021年度规划课题“发展网红经济推动清远民族地区产业发展路径研究”(ZZH64)。

摘　　要：清远市少数民族地区是广东省最欠发达的地区,是城乡区域融合发展的关键短板。要实现其经济的高质量发展,需要立足经济发展的新背景,探索出一条符合当地实际的经济发展新路径。随着互联网信息技术的发展,网红群体的规模越来越大,网红经济的生态也更趋完善,迅速崛起的网红经济打造出了多元化的盈利渠道,创造出巨大的商业价值。清远市少数民族地区要通过网红经济促进三产融合,不断增强产业发展协同性,将民族地区的产品优势、自然优势、民族文化优势转变为市场优势、经济优势、发展优势,从而推动本地经济的高质量发展。Qingyuan minority area,the most underdeveloped area in Guangdong province,is the key short board of urban and rural regional integration development.To achieve the high-quality development of its economy,it is necessary to explore a new path of economic development in line with the local reality based on the new background of economic development.With the development of Internet information technology,the scale of Cyber Celebrities is growing,and the ecology of Cyber Celebrities economy is becoming more and more perfect.The rapid rise of Cyber Celebrities economy has created a diversified profit channels and created great commercial value.Qingyuan ethnic minority area should promote the integration of the three industries through the cyber celebrities economy,continuously enhance the synergy of industrial development,and transform the product advantages,the natural advantages and the national cultural advantages of the ethnic minority areas into the market advantages,the economic advantages and the development advantages,so as to promote the high-quality development of the local economy.

关 键 词：网红经济 产业发展 民族地区 三产融合 

分 类 号：F121.3[经济管理—世界经济]