民族与文化-奥运会志愿者服饰设计关系研究  

NATIONALITY AND CULTURE-RESEARCH ON THE RELATIONSHIP OF OLYMPIC VOLUNTEER CLOTHING DESIGN

作　　者：朱建龙 ZHU JIANLONG

机构地区：[1]浙江理工大学服装学院

出　　处：《设计》2021年第21期99-101,共3页Design

基　　金：浙江省哲学社会科学规划课题(19NDQN365YB);浙江理工大学人文社科科研繁荣计划(20076237—Y)。

摘　　要：奥运会志愿者服饰是举办国家文化的简化,对传播优秀民族文化、提升国际形象有巨大的促进作用。文章通过分析研究奥运会志愿者服饰的发展、民族文化、奥运主题、文化定位、文化认同等的关系,并梳理、归纳出奥运会志愿者服饰设计的一般规律和思考路径,得出其设计的考量因素,探索其与民族、文化、社会等因素的本质意义,进而可以为举办国家奥运会志愿者服饰设计提供借鉴,以更好地在国际舞台上促进优秀文化和城市形象的传播。Olympic Volunteer clothing is a simplification of the great national culture of the host country,and have a huge promotional effect on spreading excellent national culture and enhancing the international image.The article analyzes the relationship between the development of Olympic Volunteer clothing,national culture,Olympic theme,cultural positioning,cultural identity and so on,and derives the consideration factors of its design,simultaneously sorts out and summarizes the general rules and thinking paths of the Olympic Volunteer clothing design,to explore the essential significance of the ethnic,cultural,social and other factors of the Olympic Volunteer clothing,which can provide a reference for the clothing design of national volunteers,and better promote the spread of excellent culture and urban image on the international stage.

关 键 词：奥运会 志愿者服饰 服饰设计 民族文化 设计关系 

分 类 号：J043[艺术—艺术理论]