区位战略-CSR战略协同实现企业绩效提升的构型研究  

A Research on Performance Improvement Configuration of Location Strategy-CSR Strategy Collaboration

作　　者：王友春 王益民[1] 李凤娟 WANG You-chun;WANG Yi-min;LI Feng-juan(School of Management,Shandong University,Jinan,Shandong 250100,China)

机构地区：[1]山东大学管理学院,山东济南250100

出　　处：《贵州财经大学学报》2021年第6期77-86,共10页Journal of Guizhou University of Finance and Economics

基　　金：国家社会科学基金重大项目“新时代加强中小微企业国际竞争力的模式与路径选择”(18ZDA057);国家自然科学基金面上项目“渐进、激进抑或双元平衡:高层管理团队视角下中国企业国际化速度研究”(71572098);山东大学人文社科重大项目“一带一路倡议下中国企业‘走进去’战略研究”(18RWZD14)。

摘　　要：基于战略差异化(“存异”)和合法一致性(“求同”)最优区分,运用定性比较分析(QCA)方法以探究企业区位战略-CSR战略协同实现企业绩效提升的有效构型。研究发现:第一,存在三种不同的企业战略协同路径可促进企业绩效提升,具体可归纳为全球-资源优势驱动型、区域-创新驱动型和区域-市场寻求型。第二,将区位战略的“独特性机制”和CSR战略的“合法性机制”协同整合,从整合视角解释企业“走出去”如何获取持续竞争优势和显著绩效。第三,通过倾向得分匹配(PSM)检验发现高程度的全球-商业资源驱动型、区域-创新驱动型和区域-市场寻求型企业可以通过积极的战略协同实现企业绩效提升。Based on the optimal distinction between strategic differentiation(“To be Different”)and legal consistency(“To be Same”),we use the qualitative comparative analysis(QCA)method to explore the configuration of location strategy-CSR strategy collaboration to realize corporate performance improvement.The research shows that:First,there are three different ways to achieve significant performance in strategic collaboration,which can be summarized as global-resource-superiority driven,region-innovation-driven and region-market-seeking.Second,we integrate the“uniqueness mechanism”of location strategy and the“legitimacy mechanism”of CSR strategy,and try to explain how enterprises“go out”to obtain sustained competitive advantages and significant performance by integrative perspective.Third,through the propensity score matching(PSM)test,it is found that global-commercial resource-driven,region-innovation-driven and region-market-seeking enterprises can achieve performance improvement through positive strategic synergy.

关 键 词：区位选择 CSR战略 最优区分 构型 定性比较分析 

分 类 号：F279.23[经济管理—企业管理]