中国武术散打职业化赛事发展现状研究  

Research on the Development Status of Professional Sanda Events in China

作　　者：谢兵 董晚芳 XIE Bing;DONG Wanfang(Hunan Sports Vocational College,Changsha,Hunan Province,410007 China;Changsha Datong Primary School,Changsha,Hunan Province,410000 China)

机构地区：[1]湖南体育职业学院,湖南长沙410007 [2]长沙市大同小学,湖南长沙410000

出　　处：《当代体育科技》2021年第34期207-210,共4页Contemporary Sports Technology

摘　　要：近年来,中国武术散打不断发展,若要强化武术散打产业,就必须发展武术散打职业化赛事,这也是武术散打产业发展的必然结果。该文运用文献资料法、逻辑分析法、专家访谈法等研究方法,对中国武术散打职业化赛事的发展现状进行探析,并将武术散打职业化赛事的演变历程划分为中国武术散打职业化赛事的萌芽阶段(1994—1999年)、武术散打职业化赛事的一枝独秀阶段(2000—2004年)、武术散打职业化赛事的群雄逐鹿阶段(2004年至今)3个阶段。研究认为,市场化程度不充分;受专业赛事影响较大,职业定位不明确、高开低走;赛事市场战略定位不合理、赛事管理与开发能力有待提高等是目前武术散打职业化赛事发展存在的主要问题。应通过明确服务主体,转变独家模式、注入新兴媒体活力,加强赛事传播平台建设、打造精品赛事品牌,加强传统文化渗透等方式,促进武术散打职业化赛事持续稳健发展。In recent years,Chinese Wushu Sanda has been developing continuously.If we want to strengthen the Wushu Sanda industry,we must develop professional Wushu Sanda events,which is also the inevitable result of the development of Wushu Sanda industry.This paper analyzes the development status of professional Sanda competitions of Chinese Wushu by using the research methods of literature,logical analysis and expert interview.The evolution of Wushu Sanda professional events can be divided into three stages:the initial stage(1994-1999),the unique stage(2000-2004),and the competitive stage(2004-).The research shows that:the degree of marketization is not sufficient;It is greatly affected by professional events,with unclear professional positioning and high opening and low walking;The main problems in the development of professional Wushu Sanda events are the unreasonable strategic positioning of the event market and the improvement of event management and development ability.We should promote the sustained and steady development of professional Wushu Sanda events by clarifying the service subject,changing the exclusive mode,injecting the vitality of emerging media,strengthening the construction of event communication platform,creating high-quality event brand,and strengthening the penetration of traditional culture.

关 键 词：武术散打 职业化 赛事 现状研究 

分 类 号：G852.2[文化科学—民族体育]