旅游者的饮食难忘体验、地方依恋与忠诚度的关系研究——基于成都的实证分析  

Relationship of memorable tourism experiences,place attachment and tourist loyalty in tourists’food consumption——An empirical study based on Chengdu

作　　者：刘彬 LIU Bin(School of Cultural Tourism and Geography,Guangdong University of Finance & Economics, Guangzhou, Guangdong 510320, China)

机构地区：[1]广东财经大学文化旅游与地理学院,广东广州510320

出　　处：《美食研究》2021年第4期23-30,共8页Journal of Researches on Dietetic Science and Culture

基　　金：佛山市社科规划项目(2020-QN23);广东省创新强校工程项目(2018WTSCX203);吉林大学珠海学院创新能力培育工程项目(2020XJCQ028)。

摘　　要：随着旅游市场需求的发展,游客在旅游过程中形成的难忘体验也受到学界及业界的关切。而现有研究对于游客在目的地饮食消费中所产生的难忘体验关注较少;鉴于此,以成都作为案例地,采用结构方程模型探究旅游者饮食消费过程中的难忘体验、地方依恋及忠诚度三者之间的关系。研究发现,旅游者的饮食难忘体验会显著正向影响他们对旅游目的地的地方依赖与地方认同,而地方依赖及地方认同都会显著积极影响游客的忠诚度;此外,饮食难忘体验对游客忠诚度产生显著正向影响,地方依恋在难忘体验与忠诚度关系中起到了显著的中介作用。With the development of tourism market demand,the memorable experience formed by tourists in during travel has attracted the attention of academic circles and the industry.However,existing researches pay less attention to the memorable consumption experience of tourists at the destinations;in view of this,Chengdu was taken as a case site,the structural equation model was used to explore the relationship among the memorable experience,place attachment and loyalty of tourists in food consumption.Studies showed that tourists’memorable dining experience significantly and positively affect their place dependence and place identity on tourist destinations,and place dependence and place identity significantly and positively affect tourists’loyalty;in addition,memorable dining experiences have a positive and significant effect on tourists’loyalty,and place attachment plays a significant intermediary role in the relationship between memorable experience and loyalty.

关 键 词：饮食消费 旅游难忘体验 地方依恋 忠诚度 

分 类 号：TS97[轻工技术与工程]