危机事件对互联网企业商业模式创新的影响机理研究--基于事件系统理论的案例研究  

Research on the Impact Mechanism of Crisis Events on Internet Enterprise Business Model Innovation--A case study based on event system theory

作　　者：王爽英[1] Wang Shuangying(School of Business,Hunan Normal University,Changsha 410081)

机构地区：[1]湖南师范大学商学院,长沙410081

出　　处：《安徽商贸职业技术学院学报》2021年第4期1-6,共6页Journal of Anhui Business College

基　　金：国家社科基金一般项目(20BJL029);湖南省教育厅一般项目(18C0038)。

摘　　要：互联网企业如何以危机事件为商业模式变革的契机,使企业转“危”为“安”是亟待解决的问题。运用事件系统理论(EST)剖析百度“魏则西事件”,研究发现:在一定的时空情境下,事件强度直接驱动商业模式创新;危机事件促使管理认知改变实现商业模式创新;管理认知通过组织学习实现商业模式创新,其中认知滞后性改变会促使企业通过获得性学习实现商业模式渐进性创新,而超前性改变会促使企业通过试验性学习实现商业模式颠覆式创新。How to use crisis events as an opportunity to transform the business model and turn the company from“crisis”to“safety”is a problem that needs to be solved urgently.The thesis tries to use Event System Theory(EST)to analyze“Wei Zexi Incident”.The research shows that in a certain temporal and spatial context,the intensity of events directly drives business model innovation.At the same time,crisis events promote changes in management cognition to achieve business model innovation,management cognition achieves business model innovation through organizational learning,and lagging changes in cognition will prompt companies.Besides,the incremental innovation of business models is achieved through acquired learning,and advance changes will prompt enterprises to achieve subversive innovation of business models through experimental learning.

关 键 词：互联网企业 商业模式创新 事件系统理论 管理认知 组织学习 

分 类 号：F273.1[经济管理—企业管理]