梅山饮食文化旅游开发——以新化县为例  

Development of Meishan Food Culture Tourism:A Case Study of Xinhua County

作　　者：李琼 罗肖 陈偲玲 LI Qiong;LUO Xiao;Chen Cailing(School of Business,Hunan University of Humanities,Science and Technology,Loudi 417000,China)

机构地区：[1]湖南人文科技学院商学院,湖南娄底417000

出　　处：《湖南人文科技学院学报》2021年第6期30-36,共7页Journal of Hunan University of Humanities,Science and Technology

基　　金：湖南省哲学社会科学基金项目“梅山非物质文化遗产在中小学生研学旅行中的传承机制研究”(20YBX006)。

摘　　要：随着市场需求的变化,越来越多的消费者偏爱文化体验之旅。在饮食文化、旅游开发相关理论的基础上,通过网络文本分析法,深入分析游客对梅山特别是对新化饮食文化旅游的认知和偏好。针对梅山饮食文化旅游存在的问题提出开发策略,通过深入挖掘梅山饮食文化内涵,充分整合当地旅游资源,以满足旅游需求为目的,围绕梅山饮食文化旅游主题开发多样化、特色化的体验式饮食文化旅游产品和旅游线路,从而提高梅山饮食文化旅游的吸引力,推动梅山地区旅游经济的发展,实现梅山饮食文化旅游的可持续发展。With changes in market demand,more and more consumers prefer cultural experience tours.Based on the theories of food culture and tourism development,this paper carries the in-depth analysis of tourists’ cognition and preference of Meishan,especially of Xinhua food culture tourism via the network text analysis method.Aiming at the problems of Meishan food culture tourism,the paper proposes several development strategies,including developing diversified and unique experiential food culture tourism products and tourist routes with Meishan characteristics about the theme of experiential food tourism by digging deeply into the connotation of Meishan food culture,fully integrating local tourism resources to meet tourists needs,thereby to increase the attractiveness of Meishan food culture tourism,promote the development of tourism economy in Meishan area,and realize the sustainable development of Meishan food culture tourism.

关 键 词：梅山 饮食文化 饮食文化旅游 旅游开发 

分 类 号：TS971[轻工技术与工程] F592.7[经济管理—旅游管理]