“互联网+”环境下应用型本科院校市场营销学课程教学改革探究  

Research on the Teaching Reform of Marketing Courses in Applied Undergraduate Colleges under the Environment of “Internet +”

作　　者：朱力[1] 周朋程[1] 张必风 ZHU Li;ZHOU Peng-cheng;ZHANG Bi-feng(Taizhou Institute of Science and Technology,Nanjing University of Science and Technology,Taizhou 225300,Jiangsu)

机构地区：[1]南京理工大学泰州科技学院,江苏泰州225300

出　　处：《江苏商论》2022年第1期117-120,共4页Jiangsu Commercial Forum

基　　金：南京理工大学泰州科技学院2019年教育教学改革研究课题:“互联网+”环境下应用型本科《市场营销学》教学模式改革的研究与实践,课题编号:(YJG2019B48)。

摘　　要：“互联网+教育”成为当前科技与教育相结合的教育变革新常态。本文分析了应用型本科院校市场营销学课程的教学现状,阐释了课程改革的指导思想、主要任务,并从合理设计教学内容、优化教学组织形式、丰富在线教学资源、重视课外实践教学、有序推进课赛融合、巧妙融入课程思政和科学改进教学评价等七个方面提出该课程教学的理念重构、保障措施以期推动课程改革,旨在提升应用型人才培养质量。“Internet+education”has become the new normal of education reform combining science and technology with education.This article analyzes the teaching status of marketing courses in applied undergraduate colleges,explains the guiding ideology and main tasks of the course reform,and from rational design of teaching content,optimizing the form of teaching organization,enriching online teaching resources,attaching importance to extracurricular practical teaching,In order to promote the curriculum reform,it aims to improve the quality of application-oriented talent training in seven aspects,including the integration of curriculum competitions,the ingenious integration of curriculum ideology and politics,and the scientific improvement of teaching evaluation.

关 键 词：互联网+ 应用型本科 市场营销学 教学改革 

分 类 号：G40[文化科学—教育学原理]