中医药文化传播视角下中医故事双语漫画制作的探索  

Exploration on Bilingual Cartoon Production of Traditional Chinese Medicine Stories from the Perspective of Traditional Chinese Medicine Culture Transmission

作　　者：王萌 段昕妤 钟海桥 张莉 李腾达 李涛安[1] WANG Meng;DUAN Xinyu;ZHONG Haiqiao;ZHANG Li;LI Tengda;LI Taoan(College of Humanity,Jiangxi University of Traditional Chinese Medicine,Jiangxi Province,Nanchang 330004,China)

机构地区：[1]江西中医药大学人文学院,江西南昌330004

出　　处：《中国中医药现代远程教育》2022年第2期18-20,共3页Chinese Medicine Modern Distance Education of China

基　　金：江西省教育厅大学生创新创业训练计划项目【No.S202010412072】。

摘　　要：对中医药文化传播现状以及传播策略进行简要回顾,对漫画在中国传统文化传播中的应用情况进行简要分析和总结,发现将中医药文化与漫画和“互联网+”产业相结合对中医药文化传播具有积极意义及可行性。文章基于中医药文化传播视角,试图创新中医药文化传播形式,探索中医故事双语漫画的制作方法,以期推动中医药文化的国际传播。Through a brief review of the current situation and transmission strategies of traditional Chinese medicine culture,and a brief analysis and summary of the application of cartoons in the transmission of traditional Chinese culture,this paper finds that the combination of traditional Chinese medicine culture,cartoons and“Internet+”industry has positive significance and feasibility for the transmission of traditional Chinese medicine culture.Based on the perspective of traditional Chinese medicine culture transmission,this paper attempts to innovate the transmission mode of traditional Chinese medicine culture and explore the production method of bilingual cartoons of traditional Chinese medicine stories,so as to promote the international communication of traditional Chinese medicine culture.

关 键 词：中医药文化 跨文化传播 漫画 汉英双语 

分 类 号：R2-03[医药卫生—中医学] J218.2[艺术—美术] H315.9[语言文字—英语]