基于药企市场部平台多职能学习型团队建设的探讨  

Discussion on the construction of multi-functional learning team based on the platform of marketing department of pharmaceutical enterprise

作　　者：何军芳 HE Junfang(Shanghai Xudonghaipu Pharmaceutical Co.,Ltd.,Shanghai 201206,China)

机构地区：[1]上海旭东海普药业有限公司,上海201206

出　　处：《上海医药》2022年第1期55-57,共3页Shanghai Medical & Pharmaceutical Journal

摘　　要：本文旨在探讨涵盖市场准入、医学事务、市场调研、产品管理/学术推广和宣传设计5项职能的市场部平台多职能学习型团队建设,包括团队学习能力提炼、学习方法采纳和学习能力评估,以期组建高效能市场部学习型团队,更有效服务于公司近期销售目标的达成和远期发展规划的实现。This article aims to discuss the construction of multi-functional learning team based on the platform of marketing department,covering five functions of market access,medical affairs,market survey,product management/academic promotion and design and including team learning abilities extraction,learning methods adoption and learning abilities evaluation,so as to set up a high-efficiency learning team in the marketing department to serve the achievement of the company’s short-term sales targets and to more effectively realize the long-term development plans.

关 键 词：学习型团队 团队学习能力 团队效能 团队绩效 

分 类 号：F425[经济管理—产业经济]