夜食文化体验模式及消费者行为研究  

Study on the Experience Mode of Night Food Culture and Consumer Behavior

作　　者：易兰花 YI Lanhua(Guangzhou City University of Technology,Guangzhou 510800,China)

机构地区：[1]广州城市理工学院,广东广州510800

出　　处：《食品安全导刊》2021年第35期162-164,168,共4页China Food Safety Magazine

摘　　要：本文从夜食文化的常见位置、夜食文化的形态和夜食文化的形成原因3个方面分析了夜食文化的形态及其成因,并且从庙会与市集形态延伸、走动式乡土小贩没落、走动式乡土小贩没落和满足当地居民的休闲文化习惯4个方面分析了夜食文化的体验模式。最后从性别、年龄、学历、职业、收入情况5个方面分析了夜食文化中的消费者行为,以期为相关研究人员提供参考。This paper analyzes the form and causes of the common location of night food culture,the form of night food culture and the formation of night food culture,and extending the form of temple fair and market,walking local vendors,and satisfying the habits of leisure culture.Finally,we analyzed the consumer behavior in the night food culture from five aspects of gender,age,education,occupation and income,hoping to provide some reference for the relevant researchers.

关 键 词：夜食文化 体验模式 消费者行为 

分 类 号：TS971[轻工技术与工程]