翻转课堂在企业形象策划课程教学中的应用研究  

Research of the Application of Flipped Course in the Teaching of Enterprise Image Design Course

作　　者：张明智 Zhang Mingzhi(College of Culture and Tourism, Wuxi Vocational College of Science and Technology, Wuxi 214028, China)

机构地区：[1]无锡科技职业学院文化旅游学院,江苏无锡214028

出　　处：《黑龙江科学》2022年第1期132-133,共2页Heilongjiang Science

基　　金：无锡科技职业学院校级教改课题“‘翻转课堂’在‘企业形象策划’课程教学中的应用研究”(JG2019305)。

摘　　要：为克服传统课堂教学的弊端,关注学生的个性化差异,适应信息化社会的发展,分析了企业形象策划课程教学存在的问题,探讨了翻转课堂在企业形象策划课程教学中的应用策略,如优化课程体系、调整知识结构、强化过程管理、调整评价比重,以期提升课程教学效果,让学生更好地掌握相关的知识和技能。In order to overcome the disadvantages of traditional classroom teaching,focus on student’s individualization differences,and adapt to the development of information-based society,the research analyzes the problems in the teaching of enterprise image design course,and explores the application strategies of flipped course in the teaching of enterprise image design course,i.e.to optimize course system,adjust knowledge structure,strengthen process management,adjust evaluation weight,in order to improve course teaching efficiency,and make students better grasp related knowledge and skills.

关 键 词：翻转课堂 企业形象策划 课程教学 应用研究 

分 类 号：F272-4[经济管理—企业管理] G434[经济管理—国民经济]