基于产教融合的网店运营项目化教学实践研究  

Project Teaching Practice of Online Store Operation Course Based on the Industry-Education Integration

作　　者：沈珺 倪莉莉[1] 汪玉莹 SHEN Jun;NI Lili;WANG Yuying(Tongling Polytechnic,Tongling 243001,China)

机构地区：[1]铜陵职业技术学院,安徽铜陵243001

出　　处：《工业技术与职业教育》2022年第1期59-62,共4页Industrial Technology and Vocational Education

基　　金：安徽省教育厅2020年高校优秀拔尖人才培育资助项目“高校学科(专业)拔尖人才学术资助项目”(编号:gxbjZD2020049),主持人倪莉莉;安徽省教育厅2020年高等学校省级质量工程项目“电子商务专业(群)教学团队”(编号:2020jxtd269),主持人倪莉莉。

摘　　要：深度开展产教融合,是当前国家发展职业教育的有效途径。依托本地电子商务企业、项目团队、省级大师工作室建构的“产教共同体”,对电子商务专业核心课程网店运营进行教学路径实施,并通过教师、企业导师、小组、市场等多元化评价检验该教学路径的实践效果,以期能够提高教师专业水平和教学能力,提升职业院校人才培养质量,确保“三教”改革高质量实施和改革目标的顺利达成。In-depth integration of industry and education is an effective way to develop vocational education in China.Based on the"industry-teaching community"constructed by local e-commerce enterprises,project teams and provincial master workshops,the teaching path of the core course of e-commerce online store operation is implemented,and the practical effects of the teaching path are tested through diversified evaluations by teachers,enterprise instructors,groups and the market.The purpose is to improve teachers'professional level and teaching ability,enhance the quality of talent training in vocational colleges,and ensure the high-quality implementation of the"Teacher-Teaching Materials-Methodology"reform and the achievement of the reform goal.

关 键 词：产教融合 项目化教学 网店运营 店铺首页设计 教学路径 

分 类 号：G71[文化科学—职业技术教育学]