社会化公益价值共创:概念意涵与内在逻辑  

Co-creation of Social Cause Values:Conceptual Meaning and Internal Logic

作　　者：侯俊东[1] 库锐玲 丁苗苗 HOU Jun-dong;KU Rui-ling;DING Miao-miao(School of Economics and Management,China University of Geosciences,Wuhan 430074,Hubei,China;Department of Alumni and Education Foundation Management,China University of Geosciences,Wuhan 430074,Hubei,China)

机构地区：[1]中国地质大学(武汉)经济管理学院,武汉430074 [2]中国地质大学(武汉)校友工作与教育基金管理处,武汉430074

出　　处：《武汉理工大学学报（社会科学版）》2021年第6期93-103,共11页Journal of Wuhan University of Technology:Social Sciences Edition

基　　金：国家自然科学基金面上项目(71874163,71572185);2021年度福州市社会科学规划重大课题(2021FZA02);2020年度中国地质大学(武汉)高等教育管理研究发展研究课题(2020QNB06)。

摘　　要：公益正在由窄众走向大众、由单一走向多元、从线下走到线上,公益价值共创思维成为趋势,但是关于社会化公益中不同主体如何互动以实现价值共创仍然处于探索阶段。为此,从价值、共创两个基本概念出发,提炼归纳了社会化公益价值共创的意涵和理论基础;同时,从相关主体之间资源的“供给-诉求”关系出发,基于价值共创三阶段模型,对社会化公益价值共创逻辑进行了研究。研究发现:在用户连接阶段和用户接触阶段,价值创造遵循的是用户主导逻辑下的价值共创;在用户分离阶段,供应方主导逻辑下的价值共创成为了核心的产生价值方式。Public cause is changing from a narrow crowd to the public,from single to multiple,from offline to online,and the idea of co-creation of public cause value has become a trend,but how to interact with different subjects in social cause value to achieve value co-creation is still in the exploration stage.To this end,this arti-cle starts from the two basic concepts of value and co-creation,and summarizes the meaning and theoretical basis of social cause value co-creation.At the same time,based on the“supply-demand”relationship of re-sources between related subjects and the three-stage model of value co-creation,the logic of social cause value co-creation was studied.The study found that in the user connection phase and the user contact phase,value creation follows the value co-creation under the user-led logic;in the user separation phase,the value co-crea-tion under the supplier-led logic becomes the core value generation method.

关 键 词：社会化公益 价值共创 概念意涵 逻辑 资源依赖 

分 类 号：F204[经济管理—国民经济] C91[社会学]