高职院校广告设计与制作专业教学改革  

Teaching Reform of Advertising Design and Production Major in Higher Vocational Colleges

作　　者：王静[1] 

机构地区：[1]郑州职业技术学院大众传媒系,河南郑州450010

出　　处：《时尚设计与工程》2021年第6期27-32,共6页The Journal of Fashion Design and Engineering

摘　　要：本文主要以高职院校学生为研究对象,对广告设计与专业发展背景进行分析,围绕社会需求提出教学改革措施,通过创新教学方式和教学模式,为提高学生实践能力、职业技能奠定基础,使其更好地适应社会环境。This paper mainly takes higher vocational college students as the research object,analyzes the background of advertising design and professional development,puts forward teaching reform measures based on social needs,and lays a foundation for improving students’practical ability and vocational skills through innovative teaching methods and teaching models.,so that it can better adapt to the social environment.

关 键 词：高职院校 广告设计与制作 教学现状 改革措施 

分 类 号：G71[文化科学—职业技术教育学]