城市旅游品牌标志形象再设计的视觉表达研究  

RESEARCH ON THE VISUAL EXPRESSION OF THE REDESIGN OF CITY TOURISM BRAND LOGO IMAGE

作　　者：梁苗洋 关慧良 LIANG MIAOYANG;GUAN HUILIANG

机构地区：[1]辽宁师范大学

出　　处：《设计》2022年第3期135-137,共3页Design

摘　　要：分析城市旅游品牌标志形象再设计原因及重要性,探索在视觉表达上新的思路与途径,对受众的视觉感官、视觉审美需求产生明确影响。从自然的表现和元素可以与每个品牌的个性类型相关联的视角,采用多样化现代视觉设计表现形式,探究具有城市旅游品牌认知的视觉标识识别系统。城市旅游品牌标志形象利用再设计的革新方式,传递出新的品牌定位,彰显地域文化特征的城市旅游品牌标志形象为出发点展现在人们面前。Analyze the reasons and importance of the redesign of the urban tourism brand logo image,explore new ideas and approaches in visual expression,and have a clear impact on the audience’s visual senses and visual aesthetic needs.From the perspective that natural expressions and elements can be associated with each brand’s personality type,a variety of modern visual design expressions are adopted to explore the visual identity recognition system with urban tourism brand recognition.The urban tourism brand logo image uses the innovative method of redesign to convey a new brand positioning,and the urban tourism brand logo image that highlights the regional and cultural characteristics is displayed in front of people as the starting point.

关 键 词：城市旅游品牌 标志形象 再设计 视觉表达 视觉识别 

分 类 号：J043[艺术—艺术理论]