基于排队论的智能快递柜格口定价策略  

Pricing Strategy of Intelligent Express Delivery Cabinet Based on Queuing Theory

作　　者：张力菠[1] 葛禄璐 王赫鑫[2] ZHANG Libo;GE Lulu;WANG Hexin(Institute of Economics&Management,Nanjing University of Aeronautics and Astronautics,Nanjing 211106,China;School of Economics and Management,Beihang University,Beijing 100191,China)

机构地区：[1]南京航空航天大学经济与管理学院,江苏南京211106 [2]北京航空航天大学经济管理学院,北京100191

出　　处：《工业工程》2022年第1期152-159,共8页Industrial Engineering Journal

基　　金：国家重点研发专项资助项目(2018YFB1403103);中央高校基本科研业务费专项资金资助项目(NR2019012);江苏高校哲学社会科学研究重点资助项目(2017ZDIXM082)。

摘　　要：运用排队论方法,将智能快递柜的大、小格口服务系统抽象成M/M/n/n损失制排队系统,构建快递柜供应商的收益模型。通过数值实验,探寻供应商利润最大时的格口定价策略,并探讨相关参数对供应商利润和格口价格的影响。结果表明,在设置与服务区域快递需求数量相匹配的格口数量及一定的快递柜广告收益保障下,当前0.3~0.6元/次的格口价格可以适当降低,供应商没有必要或不应该向用户收取正常使用的费用,从而保证供应商、快递员使用快递柜的合理收益,提升使用快递柜的意愿。Using the queuing theory method, the service system of large and small lockers of intelligent express cabinets were abstracted into a M/M/n/n loss queuing system respectively, and the income model of express cabinet supplier was constructed. Through the case numerical experiment, the pricing strategy of the lockers under the situation of the supplier’s profit maximization was explored and the influences of relevant parameters on the supplier’s maximum profit and the optimal price of the lockers were discussed. The results show that, if the lockers are reasonably set to match the express delivery requirements in a service area and a certain amount of express cabinet advertising revenue is guaranteed, the current locker price of 0.3 ~ 0.6 yuan/time can be appropriately reduced, and the users need not or should not pay the suppliers any fees for normal use of lockers, which can ensure reasonable profits for suppliers and couriers using express cabinets, and increase their willingness to use express cabinets.

关 键 词：智能快递柜 格口定价 排队论 供应商收益 

分 类 号：F272.3[经济管理—企业管理]