CEO内部建议寻求对新颖型商业模式设计的倒U型影响效应与机制研究  

The Inverted U-shaped Effect and Mechanism of CEO Internal Advice Seeking on Novelty-centered Business Model Design

作　　者：王冬冬[1] 蒋韶华[2] 刘宗瑞 WANG Dongdong;JIANG Shaohua;LIU Zongrui(Nanjing University of Finance and Economics,School of Business Administration,Nanjing 210023;Renmin University of China,School of Business,Beijing 100872;Jiangsu Maritime Institute,School of Business,Nanjing 211170)

机构地区：[1]南京财经大学工商管理学院,南京210023 [2]中国人民大学商学院,北京100872 [3]江苏海事职业技术学院经济管理学院,南京211170

出　　处：《科学学与科学技术管理》2022年第1期159-177,共19页Science of Science and Management of S.& T.

基　　金：江苏高校哲学社会科学研究一般项目(2020SJA0263)。

摘　　要：数字化转型背景下新颖型商业模式设计成为企业重塑竞争优势的关键,但鲜有研究探讨CEO应采取何种认知建构策略有效推动新颖型商业模式设计以及这些策略是如何起作用的。为此,探讨了CEO内部建议寻求这一主动的认知建构策略对新颖型商业模式设计的影响效应与机制。为了进一步澄清以往对CEO内部建议寻求与组织结果关系的截然相反的两种观点,基于过犹不及原则以及认知分配理论视角,认为CEO内部建议寻求对新颖型商业模式设计、机会创新性有着倒U型影响;机会创新性在CEO内部建议寻求与新颖型商业模式设计的倒U型关系中起到了中介作用;创业导向对CEO内部建议寻求与机会创新性的倒U型关系具有调节效应。通过对238家企业CEO的数据进行回归分析,上述研究假设得到了支持。基于结论,进一步从CEO内部建议寻求、机会创新性识别与开发以及创业导向塑造方面提出促进新颖型商业模式设计的实践建议。With the rapid rise of information technology represented by the Internet and the advent of digital economy,consumption habits and the way of companies’ creating value have changed dramatically. All these require that companies think deeply and systematically about how to design novelty-centered business model instead of local optimizing their action strategies. Some studies have examined the influencing factors of novelty-centered business model design from the perspectives of external driving and CEO static cognition. However, so little is known about the actions CEOs themselves may take to manage and enhance their companies’ novelty-centered business model design and how these may also contribute to novelty-centered business model design. One key cognitive construction tactic that has been identified is internal advice seeking. However, the knowledge of CEO internal advice seeking is limited by the inconclusive findings on the relationship between CEO internal advice seeking and organizational performance outcomes. Thus, it needs to examine the relationship between CEO internal advice seeking and novelty-centered business model design.To fill these gaps, the current research examined the link between CEO internal advice seeking and novelty-centered business model design based on the principle of too-much-of-a-good-thing effect and the cognitive allocation theory.Given that a high level of internal advice seeking will consume CEOs’ cognitive resource, this research anticipates that CEO internal advice seeking would produce the inverted-U relationships with novelty-centered business model design.The present research also argued that opportunity newness mediated the curvilinear, inverted-U effect of CEO internal advice seeking on novelty-centered business model design. Because when the cognitive resource is invested in self-regulation and task activities increasing, the cognitive efforts are invested in opportunity newness activities decreasing. Further,since that organizational characteristics will signifi

关 键 词：新颖型商业模式设计 CEO内部建议寻求 机会创新性 创业导向 

分 类 号：F272[经济管理—企业管理]